Home For Sale By Owner Advertising Tips

Open Houses - Not every home is suitable for an open house due to location or other factors, and sometimes the only way to determine that is to try it. If nobody comes, that's probably a good indication. However, if your home is located near a high traffic area where buyers often swarm, then it's a good candidate. Place open house signs throughout the area directing buyers. Advertise in the newspaper. Advertise open house times online. Invite the neighbors; they're going to come anyway.

Stagers bring in a vast array of items to spruce up the house. Here is a small sampling of items professional stagers often use to dress each room. How they are utilized is limited only by the creativity and vision of the stager: Mirrors, Plants, Silk Flowers, Floor and Table Lamps, Area and Throw Rugs, Small Love Seats, Ottomans, Afghans, Pillows, Inflatable Queen-Size Beds, Baskets, Plastic Tables and Chairs.

Choose several or all Florida house marketing tips, from how to do photographs, print advertising, direct mail and eflyers to hosting tours.

Send E-Flyers - Technology has made it very easy to create and send electronic flyers. You can also include multiple photographs of your house. Costs vary but it's generally less than $100 to produce. Here are ideas for recipients: Real estate agents who sell in your area. Friends, family and coworkers. Out-of-area brokers and agents who represent buyers in your area.

The back yard needs staging, too. For patios and decks, bring in plants and potted flowers, and adds additional color by setting the picnic table with bright, plastic dinner plates.

Make Minor Repairs. Replace cracked floor or counter tiles. Patch holes in walls. Fix leaky faucets. Fix doors that don't close properly and kitchen drawers that jam. Consider painting your walls neutral colors, especially if you have grown accustomed to purple or pink walls. (Don't give buyers any reason to remember your home as 'the house with the orange bathroom.') Replace burned-out light bulbs. If you've considered replacing a worn bedspread, do so now!

Print Advertising - Print advertising reaches buyers who read newspapers. Online ads reach the rest. If your neighbors say, 'Everywhere I look, I see your home advertised,' you're doing a good job. Puts ads in: Major newspapers. Find out which days pull the most readers. Typically it's Sunday but some newspapers also publish 'picture classifieds' on other days. Local Florida newspapers. You can probably run a larger ad for less money that will more closely target those looking in your area. Florida Real estate publications. Check on press date; can you wait? Every Web site you can find (like ListOnTheWeb.com ).

Host Broker / Agent Tours - If you're planning to sell your Florida home without representation, then skip this step. However, since most buyers are represented by an agent, it's a good idea to draw as many agents and brokers as possible to view your home. Agents who linger in your home will better remember details to later describe to buyers. The best way to entice an agent to hang around is food. Doesn't need to be expensive, sandwiches will suffice. As agents munch and network, the hope is they will admire your Florida home and bring back a buyer.

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Home For Sale By Owner Advertising Tips